Bluegrove StudiosWhen the plan you need isn't on the price list.
My website plans stop at Broadway and my store plans stop at WordPress, because past that point no two projects are the same size. Everything above them is quoted per project and sold outright. Three tiers for websites, three for selling online.
Three levels, and it is yours from day one.
Every figure below is where a tier starts, not what it costs. I give you a fixed price in writing after the call. You buy the site once and it is yours from launch. Ongoing management is optional, with its monthly fee shown on each card.
Beverly Hills
Businesses that have outgrown a template and want a site built around them, owned outright.
No required monthly fee
Optional management: $199/month
Quoted per project. The figure above is where this tier starts.
- Fully custom design, no template
- Up to 15 website pages
- Copywriting for every page
- Booking, quote, or enquiry flows
- Advanced local SEO, area and location pages, and Google Analytics
- Your Google reviews shown on the site
- Social accounts created and set up
- Domain, hosting, and email in your name
- Yours outright; management is optional
New York
Multi-location businesses that need the site to run part of the operation.
No required monthly fee
Optional management: $299/month
Quoted per project. The figure above is where this tier starts.
- Everything in Beverly Hills
- Up to 20 website pages
- Location pages for every site you run
- Customer accounts and logins
- Integrations with your existing tools
- Custom reporting dashboard
- Yours outright; management is optional
Bel Air
The largest projects I take, bought once and handed over in full.
No required monthly fee
Optional management: $399/month
Quoted per project. The figure above is where this tier starts.
- Everything in New York
- Unlimited website pages
- Bespoke web application, built to your process
- Custom database and workflows
- Third-party and internal system integrations
- Source code handed over in full
- Yours outright; management is optional
Three more, for selling online.
My store plans stop at WordPress, and past that a store is quoted per project the same way a website is. Bought once, owned outright, no monthly fee unless you ask me to run it. A store costs more than a site of the same size because there is more to get right.
Showroom
Shops that have outgrown a themed store and want one designed around what they sell.
No required monthly fee
Optional management: $249/month
Quoted per project, plus the platform's own fees. Optional management does not cover adding products or restocking.
- Custom store design, no theme
- Full catalogue, cart, and checkout
- Payments and shipping in your accounts
- Sales tax set up for where you sell
- Advanced SEO and Google Analytics
- Social accounts created and set up
- Yours outright; management is optional
Emporium
Multi-location retailers who need stock and orders to stay right in more than one place.
No required monthly fee
Optional management: $349/month
Quoted per project, plus the platform's own fees. Optional management does not cover adding products or restocking.
- Everything in Showroom
- Customer accounts and order history
- Stock synced across your locations
- Connected to your existing systems
- Discounts, bundles, and gift cards
- Yours outright; management is optional
Flagship
Selling that does not fit a platform: trade pricing, quotes, subscriptions, or internal ordering.
No required monthly fee
Optional management: $499/month
Quoted per project, plus the platform's own fees. Optional management does not cover adding products or restocking.
- Everything in Emporium
- Built to your process, not a platform's
- Trade pricing and customer-specific rates
- Quotes that turn into orders
- Subscriptions or repeat ordering
- Source code handed over in full
Store builds carry a cost website builds do not: the platform charges its own monthly fee and takes a cut of each sale. That goes to Shopify, Square or whoever you end up on rather than to me, and I will tell you what it comes to before you commit.
What you get that the standard plans don't.
Built from nothing
No template and no starting layout. I design your site around what your business does, which is why the price depends on the project rather than the plan.
You own it, from day one
No required management fee and nothing to buy out later. The site, the domain, the hosting account, and on the top tier the source code, are all in your name when it launches.
Someone has to run it
A website that nobody maintains goes stale and eventually breaks. So you have a choice about who does that work, and the three ways of answering it are below.
You do not have to be here to get one of these things. If a standard plan is the right size and you want a single piece of this, customer logins on a five page site for instance, I quote the plan with that added rather than sending you up to a full VIP build. This page is for projects where the whole shape is different, not for buying one feature off a list.
The rest works as it does on the standard plans: a $100 deposit to book the build, the balance at launch, your domain in your name. The timeline is the exception. Standard plans launch in about two weeks; a VIP build is scoped to your project, so I agree a schedule before any money changes hands and work to that date. The terms cover the rest.
Run it yourself, or hand it back to me.
The site is yours at launch. Run it yourself with no management fee from me, or choose one of these optional services after it is built. The difference is who does the work: with monthly management I run the site, with priority debugging you run it and I fix what you cannot.
Optional ongoing management
I run it for you: hosting, backups, security, and your content changes. Management costs $199 to $499 per month, depending on your tier. Every card shows its exact optional monthly fee. Month to month, cancel in writing whenever you like.
On a store this covers running it, not stocking it. Loading products and price changes across a catalogue are quoted separately.
Or priority debugging, if you host it
$99/month to have me on call for whatever breaks. This is the one for the owner who runs the site perfectly well and just wants someone to ring when something stops working. It does not include hosting, which is the point: you keep the site in your own account and pay me only for the help. Month to month, cancel in writing whenever you like.
You can also take the site and go. It is yours, and you are free to hand it to your own developer. Cancelling the monthly never takes a VIP site down, because you owned it from launch rather than from month six: I move it into your own hosting account and stop working on it. Do tell me though. I am hosting it while the monthly runs, so payments that simply stop read as an unpaid bill, and the site goes offline while I chase it. One email prevents that.
Tell me what you need built.
A 30-minute call to scope the project properly. You'll get a written plan and a fixed price afterwards, whether or not you go ahead.