Questions

The things people ask on the first call.

How the pricing works, what you get, how long it takes, and what happens once the site is live. If yours isn't here, ask it on a call.

FAQ

Everything, grouped

Pick a topic or read straight down.

Pricing and billing

Why is there a build fee and a monthly fee?

The build fee is one-time and covers designing, building, and launching the site. The monthly fee covers what happens after launch: hosting, your domain, backups, security updates, routine maintenance, and the content updates included in your plan. You pay the build fee once; the monthly fee runs for as long as we're looking after the site.

What does the buyout price do?

It's how you keep the site permanently. Pay it once and the site is yours outright — we hand over the files and help you move the hosting wherever you want, and the monthly fee ends. It's $299 on Store Front, $399 on Main Street, $549 on Broadway, and 25% of the project price on Beverly Hills. After a buyout we're no longer hosting or maintaining the site, so updates, backups, and security become yours to handle.

What happens if I stop paying the monthly fee?

The site comes down. The monthly fee is what pays for the hosting, backups, and maintenance keeping it online, so if the payments stop and you haven't paid the buyout, we take the site offline. There's no long-term contract and no cancellation fee — but cancelling does mean losing the site. If you want to keep it for good, pay the buyout for your plan and it's yours. Your domain stays registered to you either way.

So I don't own the site while I'm on a monthly plan?

Not outright, no — and we'd rather say that plainly than bury it. While you're on a monthly plan we host and run the site for you, and the buyout is what transfers it to you permanently. Your domain is registered in your name from day one, so that part is yours whatever happens. If owning the site outright matters to you from the start, tell us on the call and we'll price the build that way.

Are the prices on the pricing page the final price?

They're starting prices. The ranges reflect how big and how complicated the site is — a three-page site for a barber shop sits at the bottom of the range, a five-page site with a booking form and a photo gallery sits nearer the top. We confirm the exact figure with you on the call, before any work starts or anything is billed.

Are Shopify, Square, and hosting fees included in the monthly fee?

No. Shopify, Square, WordPress hosting, and plugin fees are billed to you directly by those providers, and they're separate from what you pay us. The same goes for Google Ads: our $250/month covers managing the campaigns, and the ad budget itself is paid to Google.

When do I start paying?

Nothing is billed before the call, where we agree on the plan, the price, and what's being built. Once the scope is agreed we take a 40% deposit of the build fee and start work. The remaining 60% is due at launch, and the monthly fee starts from launch too — you're not paying a monthly fee while the site is still being built.

Why do you take a deposit?

The deposit is 40% of the build fee and it's what puts your build in the schedule. It covers the first stretch of work — the call, the structure, the writing, and the first version of the design — before anything is live. It comes off the total, so a $1,299 build is $520 to start and $779 at launch, not an extra charge on top.

What's included

What does every plan include?

A custom domain, website hosting, website backups, and routine maintenance are on every standard plan. Everything above that — how many pages, which forms, whether there's a blog or a gallery — is what separates the four plans.

How many changes can I ask for each month?

Store Front includes one content update a month, Main Street two, and Broadway three. Beverly Hills is based on the project. On the e-commerce side, Shopify includes one a month and Square and WordPress include two. Anything beyond your plan's allowance we'll price for you first, before doing it.

How do I actually get a change made?

Email or text us. New hours, a price change, a photo of the new sign — send it over and we make the change for you. There's no dashboard to log into and no software to learn.

How many business email accounts do I get?

One on Store Front, two on Main Street, three on Broadway, and up to five on Beverly Hills. Extra accounts beyond your plan are $50 to set up plus $25/month each.

Who writes the words on the site?

We do, from the call. You read it back and change anything that doesn't sound like you.

Do I need to supply photos?

Send us whatever you already have — phone photos of the shop, the team, the work you've done. We'll tell you honestly if something isn't going to look good at full width, and we'll use stock images in the gaps until you have your own.

Building the site

How long does it take?

About ten days for a standard site: a 30-minute call on day one, the build over roughly the following week, and launch from day ten. Larger sites, online stores, and custom builds take longer, and we'll give you a realistic date on the call rather than a hopeful one.

Can I see it before it goes live?

Yes. You get a working site to click through — real pages, real navigation, not a picture of a design. Two rounds of revisions are included before launch.

I already have a website. Can you fix it instead of rebuilding it?

We rebuild rather than patch. Untangling someone else's code almost always costs more than starting clean. We keep your existing copy, photos, and search rankings and carry them over to the new site.

What do you need from me?

The call, and then whatever photos and details you have. We ask the questions rather than sending you a form to fill in, and if you don't know the answer to something we'll suggest one and you can tell us if it's wrong.

Online stores

Which platform should I sell on?

Shopify if you want the simplest route to selling online and don't mind a monthly platform fee. Square if you already take payments in person through Square and want your online sales in the same place. WordPress with WooCommerce if you want full control and no platform transaction fees. A custom cloud-based build if you need something a store platform can't do — customer logins, bookings, memberships, or a dashboard. We'll recommend one on the call based on how you actually sell.

How many products can I list?

Twenty products are loaded as part of the build. After that it's $50 per additional twenty on Shopify, $60 on Square, and $70 on WordPress. You can add products yourself afterwards — we'll show you how.

Do you set up payments, shipping, and tax?

Yes, all three are part of the build, along with your store policy pages. You'll need to give us your business and bank details for the payment provider — that part has to be in your name.

After launch

Will I show up on Google?

We set up your Google Business Profile, your service areas, and the pages people actually search for. Ranking first for a competitive term takes months of work, and we'll tell you honestly whether it's worth yours.

Who owns the domain?

You do. It's registered to you or connected under your control, so if you ever leave you take it with you. The site itself is a different thing — that stays on our hosting until you pay the buyout for your plan, at which point it's yours outright.

What if something breaks?

Tell us and we fix it. Hosting, security updates, and backups are handled for you as part of the monthly fee — you don't need to know what a plugin is or log into anything. We can't promise a site is never offline, but keeping it up is our job, not yours.

When do you do the work I ask for?

Until 14 December 2027, on weekdays. From that date we do support and content updates at weekends only, and we stop guaranteeing the response times that apply before then. What you get doesn't shrink — the same number of updates each month, the same fee, the same buyout price, and hosting, backups and security keep running automatically. Only the days we work on them change. We'll remind you in writing at least 30 days before, and if it doesn't suit you, you can cancel with no fee or pay the buyout at your existing price.

What if you don't keep up your end after that?

Then buying the site off us gets cheaper. From 14 December 2027, if we miss an included content update by more than 21 days, go 14 days without replying to you, or leave your site offline for more than 72 hours — and we don't fix it within 14 days of you telling us — your buyout price is permanently cut in half. It's automatic, you don't have to argue for it, and it doesn't take away any other right you have. The full conditions are in the terms.

Can I add advertising or social media later?

Yes, any time. Google Ads management is $250/month, social media account setup is a one-time $150, and automated AI posting is $75/month per account. You don't have to decide on any of it up front.

Still have a question?

Ask it on a call — no pressure, no script.

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